Uproar PR

Account Executive

• Remote

• Jan 2024 - Present

• Public Relations Agency

• Client Industries:

  • Technology

  • Real Estate / Development

  • B2B/ B2C

  • FinTech / Paytech / Banking

  • Venture Capital

  • Art / Performing Arts

• Executing weekly proactive and reactive pitching to secure coverage in national, local, and trade media

• Drafting written materials including press releases, bylines, and contributed articles

• Regularly leading client calls and managing client requests

• Managing Account Coordinator, delegating tasks and providing feedback

Uproar PR

Account Coordinator

• Remote

• July 2022 - December 2023

• Public Relations Agency

• Client Industries:

  • Technology

  • Lifestyle/Lifestyle Tech

  • Education/EdTech

  • B2B/ B2C

  • Consumer Technology

  • Construction/Architecture

  • eCommerce

  • FinTech/Paytech

  • Trucking and Logistics

  • Electric Vehicles/Data Science

• Support in ideation of pitch angles and pitch drafting

• Draft and copyedit bylines and press releases

• Identify applicable award opportunities and draft winning applications

• Conduct comprehensive industry research to identify newsjacking opportunities that lead to secured coverage

• Monitored, reported, and organized client coverage (secured & organic) and relevant industry news

• Coordinated the creation and distribution of client agendas, meeting notes, action items, and monthly/ quarterly reports

• Identified applicable award, speaking, and media opportunities for clients

• Developed targeted media and press lists used in securing top tier media hits

• Compiled detailed and actionable research reports and competitive analyses used in client strategy development

• Coordinated, organized, and scheduled internal and external meetings

• Prepared necessary briefing materials for media interviews

• Managed the upkeep of master-lists and award/ speaking opportunity trackers

• Engaged in client strategy meetings and brainstorms

Made You Feel

Assistant Account Executive

• Virtual

• March 2023 - June 2023

• PR & Communications Boutique Agency

• Client Industries:

  • B2B/B2C

  • eCommerce

  • Advertising

  • Music

• Developing pitches and executing proactive and reactive outreach to targeted press/media

• Maintaining relationships with key press, managing all sample/ ticket requests

• Curating and maintaining large-scale media lists and master lists, monitoring for and tracking all coverage

• Conducting research for applicable speaking/ award opportunities and pitching angles

• Preparing client and internal status documents, recording detailed meeting notes, circulating post-call action items

• Conducting comprehensive research for influencer campaigns

Brand Curators

Social Media & Brand Marketing Coordinator

• Virtual

• February 2021 - April 2023

• Headquarterd in Queens, NY

• Creative Consultancy

• Client Industries:

  • Beauty/ skincare

  • Health and wellness

  • Cannabis

• Leading design and execution for company marketing campaigns and development projects (website/social media/newsletters)

• Participating in regular strategy and content planning meetings for company growth and client projects

• Guiding company’s social media and email marketing strategy and content development

  • Conceptualizing, designing, and curating content for company and client social media and email newsletters

  • Researching influencers and content creators for social media campaign casting

  • Creating social media templates and marketing assets/deigns in Canva

• Ideating and implementing digital products (ebooks/resources) for lead capture

• Conducting research used to produce long-form content for company and clients (blog posts, newsletters)

Quarter Horse PR

PR and Communications Intern

• Hybrid

• January 2022 - July 2022

• Headquartered in Brooklyn, NY

• PR & Communications Boutique Agency

• Client Industries:

  • Technology

  • B2B/ B2C

  • Heavy Goods and Mailing Logistics

  • Information Technology

  • Solar Power and Installation

• Prepared comprehensive industry, competitor, and client research for weekly news scans

• Took detailed notes during client meetings and compiled corresponding action items

• Drafted press releases and bylines

• Researched and flagged applicable events and award opportunities for respective clients

• Verified publications and composed media lists on Muck Rack

• Developed detailed competitive audits for client positioning

• Produced various designs for client social media

• Monitored for client coverage and placements

• Took lead on company development projects

  • Set up Google Analytics account

  • Drafted templates and set up automations for company newsletter

  • Redesigned company website and developed and developed additional landing pages (mission and values page)

The VGC Group

Digital Marketing Project Director

• Remote

• June 2020 - November 2021

• Headquartered in Detroit, MI

• Global Technology & Digital Marketing Consultancy

• Fully managed monthly digital marketing campaign launches to generate sales and leads for company and clients  

• Directed multiple departments/team members to execute on project deliverables

  • Assigning projects, reviewing, requesting edits, communicating with managers and clients to perfect final details

• Supported company email marketing and social media strategy

  • Sourced/developed content to launch weekly company emails

  • Managed social media scheduling, posting, and content

• Composed weekly and monthly client account reports (sales, social media performance)

• Built out company and client eCommerce landing and product pages (design, copy, conversion funnels)

• Created, designed, and conducted research for presentation decks used by company founders

• Created and launched digital courses and course platforms for company and clients